What if you could learn manage your stress with professional guidance and no strings attached?
Service Design, business design, ux and VISUAL
A mental wellbeing and coaching platform
During this project at IXDS, we created a concept for a personal health service to help our client take the first steps to capture a new market.
— Identify growth opportunities in a new market and come up with possible product concepts.
— Design a prototype of the selected concept to validate its desirability.
— Sketch out a platform business model that provides value for all participants.
— Demonstrate the service concept to attract potential investors and future founding team members.
How it works
Reflecta is a tool that makes focused self-reflection and coaching easier and more accessible.
At its core, it is a guided personal journal that can incorporate a wide variety of self-reflection exercises and challenges designed by professional coaches. Additionally, Reflecta provides new kind of insight into already-tracked activity data.
On the other side, coaches can generate passive income and scale their reach by offering their tools and knowledge on an integrated marketplace. This lowers the entry barriers to coaching considerably.
I was responsible for distilling the research and strategic input from previous sprints into the interactive prototype displayed here (UX and UI). Secondly, I proposed a model for valuing interactions between platform participants as a draft for a possible platform business model. I collaborated closely with a freelance business designer and a creative technologist, leading the process creatively.
Reflect and grow with reflecta
What you see here is an interactive, Android prototype of the service Reflecta we used to validate the concept. The service allows users to gain insight into their lives through an expandable diary and a well of interesting content and methods made by professional coaches.
It’s a diary. And more.
Test users were able to navigate and answer diary prompts freely. Their responses were recorded and analyzed additionally to reveal their sentiment using Microsoft Azure sentiment analysis.
better insights through correlation
Instead of visualizing only single-source streams of data, Reflecta brings data into correlation to reveal more. For example, by comparing planned time from the calendar the actual time spent doing activities, users are able to adjust their planning habits and leave enough space for their families or breaks.
Coaching changes everything
Besides using the app as a self-reflection diary, users can engage with coaches at the pace and cost that feels right for them. From weekly challenges to guides, diary prompts, and 1:1 asynchronous chat, coaching becomes more approachable than ever.
3 innovation projects with 3 sprints and a refinement phase each. We explored 7 different opportunity areas from redesigning death to keeping workers and thus businesses healthy.
In the research phase, I helped steer the concept towards something more engaging than a simple data visualization app. Turning the previous concept into a guided journal allowed us to focus less on technically demanding data visualization and tracking technology and draft a concept that users could engage with daily instead.
These early sketches drawn by a team mate give you an idea about the focus of the service before our pivot to the journal idea. The service focused largely on correlating various data points, either those tracked automatically or others that needed to be recorded by the user.
This imposed many technical and behavioral challenges and didn’t offer much potential for frequent interaction with the coaches. After a user test and several tough conversations with the client, we successfully pivoted to the journal idea that provided a more meaningful frame for these kind of visualizations.